About the report
The third annual Gifts in Wills Report analyses 36,274 wills written online between November 1, 2020 and October 31, 2023.
It also analyses the charitable gifts pledged in those wills, estimated to be worth an incredible $442 million.
The report seeks to provide fundraising professionals with meaningful data on supporter demographics and giving behaviour, as well as guidance on growing bequest revenue.
Readers can expect to learn about the typical gift-pledger, their giving habits, which regions are most generous, and which causes attract the most support.
Information is also included about the impact of charity campaigns, giving rates among existing supporters, and tips on attracting new donors.
We hope you enjoy this report and can apply its findings to your own gifts in wills strategy.