About the campaign kit
Charity supporters are overwhelmingly receptive to pledging gifts in their wills, they just need a little nudge to do it.
This kit can help you make that little nudge as compelling as possible.
It includes key tips and templates for running a three-part EDM series. Running an online gifts in wills campaign doesn’t have to be complicated or time consuming. Even a simple initiative could raise hundreds of thousands of dollars. Even millions.